TALK ABOUT YOUR BUSINESS
GROWING
BUSINESSES DESERVE
A BIGGER SCREEN
I create streaming-TV campaigns for businesses that have outgrown the feed — strategy, film and media, from the first conversation to the final report.
WHY TELEVISION
THE BIGGEST SCREEN IS NO LONGER RESERVED FOR THE BIGGEST COMPANIES.
Television used to mean national media buys, million-dollar shoots and an infrastructure most growing businesses could never reach. Streaming changed that. A connected TV campaign is now planned by audience, household and geography, bought like any digital media and measured while it runs. At the same time, modern production puts genuinely cinematic film within reach of a business that isn't a corporation.
Broadcast 19.5%
Cable 18.7%
Streaming 49%
More Americans now watch television through streaming than through broadcast and cable combined.
Source: Nielsen, The Gauge, July 2026.
But the bigger screen isn't the feed at a larger size. Social is built for speed, response and conversion — it harvests the demand you already have. Television gives an idea time, scale and emotional weight. It builds memory, and it changes how a business is perceived long before anyone is ready to buy.
The opportunity is not to abandon the feed.
It is to go beyond it.
WHO I AM
TWENTY YEARS OF MAKING IDEAS WORK.
I'm Paulo Monteiro. I learned advertising in Brazil, working alongside some of the industry’s most talented people, in a culture where bold ideas were the expectation and craft was non-negotiable. New York taught me the rest: strategic rigor, and the discipline to make an idea earn its budget.
Nineteen years at WPP took me from Y&R São Paulo to VMLY&R New York, where I led global campaigns for Dell Technologies. Along the way, I created work for Honda, Xerox, Colgate, Danone, LG, Cirque du Soleil, PETA and others. The work was recognized at Cannes Lions, New York Festivals and other international award shows — which matters less to me than what it did for the businesses behind it.
What has changed is what one person can now make. I combine classical art direction, photography and storytelling with AI-enabled production—the judgment of a creative director and the hands-on of an art director, in the same person. That combination makes this level of thinking and craft available directly to growing businesses.
THE OPPORTUNITY
FROM THE FIRST IDEA
TO THE BIGGER SCREEN.
A focused creative exploration of what your business could become in people's eyes.
I get to know your business, your audience and your ambitions, then develop one strategic direction, a campaign concept, visual references and a short moving fragment of the idea. We review it together and refine it.
You leave with a clear creative proposal, a recommended channel and an estimated budget to produce it. If television isn't the right next step, I'll recommend an approach that fits.
FIRST IDEA
Final scope depends on the selected markets and what the idea requires on screen.
A focused creative exploration of what your business could become in people’s eyes.
I get to know your business, audience and ambitions, then develop one strategic direction, a campaign concept and visual mood boards showing how it could come to life. We review the work together and refine the direction.
You leave with a clear creative proposal, a recommended channel and an estimated budget to bring it to life. If television isn’t the right next step, I’ll recommend an approach that fits.
$3,000 - Credited in full if we go on.
THE CAMPAIGN
The films. A 30-second hero film, 15- and 6-second versions, plus social adaptations.
The craft. Creative direction, art direction and hybrid AI production, from beginning to end.
The media. Connected TV planning, audience and market selection, launch, optimization and tracking.
From $9,500, with the First Idea credited,
plus media from $3,000 a month, concentrated in one market.
START WITH THE FIRST IDEA